May 25, 2024

Shopping for life insurance coverage can seem to be a frightening process. There are numerous suppliers to type by way of, and lots of forms of protection—some with difficult money worth and different options. The prices might be intimidating. And naturally, shopping for life insurance coverage prompts you to confront your personal mortality—hardly a joyful thought.

A brand new sort of insurance coverage firm is aiming to deal with these dynamics. Known as “insuretechs,” they’re utilizing fashionable expertise to simplify the shopping for course of and even assist make life insurance coverage a bit extra reasonably priced. Ladder is one such firm.

TIME’s Take

These on the lookout for simplicity and adaptability in a life insurance coverage coverage ought to take specific word of Ladder. The corporate provides time period life protection as much as $8 million and the flexibility to regulate protection ranges up and down as wants change. The corporate sells insurance policies solely on-line.

Who’s Ladder for?

Ladder could possibly be a good selection for younger mother and father on the lookout for simple and reasonably priced time period life protection to offer a monetary security web for his or her younger households. Having the ability to select phrases as much as 30 years and protection as much as $8 million means most policyholders can get the insurance coverage they want. What’s extra, policyholders can select to regulate their protection quantities as their wants change. Ladder additionally appeals to these on the lookout for ease of use: All coverage gross sales are on-line, and insurance policies as much as $3 million don’t require a medical examination.

Ladder doesn’t supply everlasting life insurance coverage, resembling entire life. Nor does it supply insurance policies designed for seniors, resembling assured price entire life with decrease protection ranges.

Ladder overview

Ladder provides time period life insurance coverage for folks aged 20 to 60, with insurance policies that provide as much as $8 million in protection. The corporate provides insurance policies on-line, promising protection in minutes to many candidates. To achieve the customer support group, the web site suggests utilizing its chat characteristic or calling the corporate’s toll-free cellphone quantity, 1-844-533-7206.

We love the simplicity Ladder brings to the desk. However at instances, the Ladder web site feels too easy. It’s troublesome to find many key coverage particulars that an insurance coverage shopper might wish to know. In the end, we discovered plenty of our fundamental coverage data by digging by way of the web site’s FAQ characteristic.

Ladder historical past

Based mostly in Palo Alto, Calif., Ladder provides scant details about its firm historical past on its web site. In accordance with a assessment by, the corporate began promoting in California in 2017 and now sells insurance policies in all 50 U.S. states.

The corporate leverages expertise to ship on three guarantees: velocity, ease, and affordability. The Ladder web site notes that the corporate founder, Jamie Hale, misplaced his father at age 11 and noticed how life insurance coverage will help a household in robust instances. That have advanced into his life’s mission of “assist[ing] others set their households up for achievement the best way his father did for him.”

Ladder coverage particulars

Ladder does keep away from overwhelming you with selections. The corporate provides a single life insurance coverage coverage: time period life with protection quantities starting from $100,000 to $8 million, for folks aged 20 to 60. A medical examination is required provided that the protection quantity is above $3 million. 

Phrases can be found as much as 30 years, relying on the policyholder’s age: Whereas a 40-year-old can qualify for a 30-year time period, a 60-year-old can qualify just for a 10-year time period.

Ladder insurance policies are particular person, so a partner must get their very own coverage to be coated. Protection riders will not be provided.

Ladder claims to be the one firm providing time period life with versatile protection quantities. The corporate refers to this as “laddering.” Basically, as your wants change, you’ll be able to change your protection quantity (your premium will modify as nicely). 

Let’s say, for instance, a 30-year-old buys a $1 million life insurance coverage coverage with a 30-year time period. Fifteen years later, after paying off their mortgage early, they resolve $1 million of that protection is not wanted. Ladder would enable the policyholder to regulate the coverage—“laddering down,” within the firm’s terminology—to a degree that fits their present want.

Professionals and cons


  • Time period life out there as much as $8 million
  • No medical examination if protection as much as $3 million
  • Means to “ladder,” or modify protection as wants change
  • On-line approval in minutes for most individuals


  • Doesn’t supply entire or common life
  • Detailed coverage data considerably troublesome to seek out on web site
  • Doesn’t supply any riders

Ladder life insurance coverage price

A current examine by appeared on the month-to-month prices of a Ladder 20-year time period life coverage.

These are pattern charges. Life insurance coverage premiums can fluctuate primarily based on a number of components, together with age, well being and pre-existing medical circumstances, tobacco use, and occupation. To confirm your price of protection, contact the insurer for a coverage quote.

How does Ladder examine to different manufacturers?

Right here is how Ladder compares to Material by Gerber Life, one other insurer providing on-line gross sales of time period life protection.

Accelerated loss of life profit included with each coverage

(1)Ranking for underwriting firm, Western and Southern Life
(2)Ranking for underwriting firm, Mass Mutual

Coverage varieties

Just like its opponents, Ladder provides solely time period life protection. None of those corporations supply everlasting life insurance coverage, resembling entire life, or assured acceptance entire life.

Protection ranges

Ladder provides protection starting from $100,000 to $8 million. Its most protection is increased than that provided by its opponents.

Monetary energy

Ladder  distributes time period life insurance coverage merchandise issued by a number of extremely rated insurers.

One of many insurers is its affiliate, Ladder Life Insurance coverage Firm. Ladder Life Insurance coverage Firm has earned a Monetary Stability Ranking® (FSR) of A (Distinctive) from Demotech, Inc. FSRs are a number one indicator of economic stability, offering an goal baseline of the longer term solvency. Probably the most present FSRs have to be verified by visiting

Ladder’s opponents have AM Greatest rankings of A+ and better. 

Buyer satisfaction

Ladder and its opponents all carry out nicely on Trustpilot, with every firm scoring 4.5 or extra out of 5.0 stars. Ladder’s present rating is 4.8 stars. 


Ladder doesn’t supply any coverage riders. Its opponents each supply an accelerated loss of life profit rider. 


We consider life insurance coverage suppliers primarily based on forms of protection and out there protection quantities, methods to purchase, monetary energy, and buyer satisfaction. Our goal is to offer a high-level overview of Ladder to assist readers make a extra knowledgeable insurance coverage shopping for choice.

The Ladder web site was our major supply for details about the corporate, together with particulars about coverages, riders, and the corporate’s monetary energy rankings. Details about pricing is from a current assessment by Competitor data got here from these corporations’ web sites. We referenced Trustpilot to guage corporations’ buyer satisfaction. All on-line sources had been accessed between Nov. 27 and Dec. 4, 2023.

Backside line

Ladder guarantees velocity, ease, and affordability. It delivers with an internet site providing time period life protection for households and on-line approval for protection quantities as much as $3 million. If you happen to’re available in the market for time period life protection to function a monetary security web for your loved ones, Ladder is an organization price testing.

Continuously requested questions (FAQ)

How do I purchase life insurance coverage from Ladder?

Ladder sells insurance policies solely on-line—it doesn’t work with brokers. Protection quantities underneath $3 million are usually authorized in minutes, whereas these over that quantity would require a medical examination.

How do I file a declare with Ladder?

Beneficiaries can begin the declare course of by filling out a web-based type on the Ladder web site, or by sending an e-mail to [email protected].

Is Ladder a sustainable firm?

It’s troublesome to get a superb gauge of Ladder’s sustainability credentials, although CEO Jamie Hale has written about environmental, social and governance (ESG) points on the corporate weblog. Because the gross sales operation is 100% digital, you may anticipate Ladder to have decrease overhead and use fewer assets. The corporate introduced in 2022 that it partnered with a non-profit group that can plant a tree for each new Ladder buyer. Ladder has additionally donated meals to Feeding America.

Ladder Insurance coverage Companies, LLC (CA license # OK22568; AR license # 3000140372) distributes time period life insurance coverage merchandise issued by a number of insurers – for additional particulars see All insurance coverage merchandise are ruled by the phrases set forth within the relevant insurance coverage coverage. Every insurer has monetary duty for its personal merchandise. 240327-3476451